We wrote the blog on SEO — literally. The original update hit the United States in July 2014. So the anchor text should be as natural as possible. ” This is part of Google’s technical guidelines, rather. Since you are in the top 5 organic results, you may have a chance to win this featured snippet and increase your traffic. The nofollow tag (on paid links) is to Google what the $8. These are sets of rules and suggestions that can help you achieve top ranking. If you have specific types of content on your site, here are some recommendations for getting. . Install Bing Webmaster Tools. 15 SEO Best Practices for Structuring URLs. For example a website about British hedgehogs has a page about a hedgehog awareness drive and links to a helpful and relevant resource that aids in documenting. 1. The page works, meaning that Google receives an HTTP 200 (success) status code. Be The Last Click. So basically, indexing content is not that hard in Google. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. Below are several crucial hints: list item Employ trustworthy and secure hosting platforms for your website. Having a bunch of errors on your site can impact Google's ability to crawl it. Feel free to stay as broad or get as specific as you. According to Google Search Console guidelines, you should only disavow backlinks if there are a considerable number of bad links to your site and the links have or will likely cause manual action to be taken on your site. Can reduce your bounce rate. Top alternative search engines by global market share. 15 SEO Best Practices for Structuring URLs. Level 1: Main Sitemap Look in Webmaster Tools. Moz Pro Your all-in-one suite of SEO essentials. The update was confirmed on the 22nd but may have rolled out as early as the 19th. Google also required nofollow for paid or sponsored links. As long as your page meets the minimum technical requirements, it's eligible to be indexed by Google Search: Googlebot isn't blocked. Fast & Free. As part of this site migration, we're also consolidating the Google Webmaster Blogs into one place on the new site. Explore all the free SEO tools Moz has to offer. . txt, and basic link metrics from LinkResearchTools. A seasoned SEO will bring their hard skills to any interview, and the interviewer will expect candidates for an advanced position to be well-grounded in Google’s guidelines, research, analysis, and reporting of the kind we’ll cover in this chapter and in this guide. Posts tend to be 400-500 words with 2-3 links per post - generally all to the same site. Moz offers robust data, accessible training and easy-to-use tools to help SEOs. Occasionally over the years. Our phase 1 budget = $5K - $10K, but that would grow after phase 1. 20. The most common SERP Features are: Rich Snippets which add a visual layer to an existing result (e. November 22, 2023 Build Your Keyword Tool with Python and ChatGPT: A Subreddit Insights Guide Keyword Research | Advanced SEO Learn to create SEO Chrome extensions with ChatGPT. txt file to make sure it allows Bing's. Leverage The Competition. Case Studies Explore how Moz drives ROI with a proven track record of success. The Moz ranking of a certain web page is based on the popularity of the pages that are linked to them. Safe link building tactics are those that are very low-risk to carry out and usually fall well within the webmaster guidelines laid out by Google and Bing. You must follow these guidelines to be eligible to appear with breadcrumbs in Google Search. SEO INFORMATION FROM BING WEBMASTER GUIDELINES Bing engineers at Microsoft recommend the following to get better rankings in their search engine Ensure a clean, keyword rich URL structure is inMoz Local Raise your local SEO visibility with complete local SEO management. You could also use a keyword explorer tool – like Ahref or Moz – to find top-performing websites writing about a topic that your article could fit under. Moz Pro Your all-in-one suite of SEO essentials. You can view backlinks, analyze the competition, and explore potential linking opportunities. If you have recently received an unnatural link warning, there's a pretty good chance that you have a lot of links like this in your link portfolio. com TLD for a domain name you're looking to purchase isn't available, Rand recommends leaning towards . SEO involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers and support your wider digital marketing efforts. 0. 3K. . Craft a complete content strategy from keyword research. To connect your accounts, open up your site’s Google Analytics property and select the Admin gear button. Hopefully, you already have the first two, so let's make sure you have the right data. 44 Free Tools to Help You Find What People Search For; 11. If you see a drop in traffic during the dates that Google released an algorithmic change, then most probably you were hit and that. One popular method for getting started with link building is to look at the links your competitors have but you don’t. English Deutsch. 000+ current Jobs in United Kingdom and abroad. Haven't run tests through any other tools yet. MozBar is a free Chrome Extension that makes it easy to get link metrics and do all your SEO on the go. 18. In other words; “I’ll link to you if you link to me. Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand. When in doubt, consult Google’s Webmaster Guidelines. This tool will help you track your website's performance, ensure that your site follows Google's Webmaster Guidelines, and learn how to attract more visitors from Google Search to. txt, and basic link metrics from LinkResearchTools. Moz Local Raise your local SEO visibility with complete local SEO management. 3. Hopefully, you already have the first two, so let's make sure you have the right data. The Web Developer's SEO Cheat Sheet 3. The notice state. Use this step-by-step instruction to bring your innovative SEO tool ideas to life. We can only hope that our newest incarnation. Today, we're announcing that this page within the Google Search Central site is the new home for our blog. In Google’s General Webmaster Guidelines, they say to “limit the number of links on a page to a reasonable number (a few thousand at most). The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. Make sure your on-site optimizations are up to snuff. Remove or redirect broken links. MozBar shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority. Google Webmaster Tools (GWT) is now full of insightful data and metrics that you cannot get anywhere… Google Webmaster Tools was once Google. With keyword research, you can start to answer questions like:Moz is a much popular site which everyone knows and reads daily to get updated about new things. And check each one manually. Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization. 10. Follow our guidelines Caution: Be sure to follow our Search Essentials. Moz Academy Free Access to '30 Days of SEO' with Moz Pro Learn SEO now Learn SEO. Woods, robbothan, RandyP, bookworm seo, Rafi Kaufman, Sam Niccolls, Danny Dover, Cyrus Shepard, Sha Menz, Casey Henry, Lisa Wildwood, Jeremy. The Domain Authority (DA) metric is built on Moz's industry-leading web index trusted by SEO professionals worldwide. Moz Local Raise your local SEO visibility with complete local SEO management. We are looking for an SEO consultant to help us with our website. Moz was the first & remains the most trusted SEO company. In order to avoid confusion we should be talking about "well-formed HTML" or "HTML coding. 1. In line with the Google Webmaster Guidelines, websites that house a substantial amount of low-quality content could face repercussions beyond poor rankings. However are there any guidelines saying that a review summary in general is in violation of webmaster best practices? Thanks. Many, many site owners have received warnings like this, and while some are helpful hints, many (like Scott's) include sites and links that clearly do not. Moz Pro Your all-in-one suite of SEO essentials. 3. Filtering keyword suggestions in Moz Pro. Google Pigeon. Upload the list as a . Each Type has its own set of “properties” that you can use to identify the attributes of that item. 4) DuckDuckGo. Now, all the errors are gone, and it shows no errors. Make sure your firm’s website is fast and mobile-friendly. The three most common are: HTML – What a website says (titles, body content, etc. As with local search, mobile app search can reorder traditional results, completely push them down, or integrate app listings with traditional web results. Buying links is directly against one of Google's Webmaster Guidelines: "Buying or selling links that pass PageRank: This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a ‘free’ product in exchange for them writing about it and including a link. You can test on your desktop using a user-agent switcher, or by searching on your iOS or Android device. According to Google’s official documentation, this status means: “The page was crawled by Google, but not indexed. Non-editorial links. New Releases Get the scoop on the latest and greatest from Moz. STAT SERP tracking and analytics for enterprise SEO experts. PageRank was once at. Compare SEO Products Myth #1: I need to have multiple websites in order to rank around the world. A score, between 0-100, SEO software company Moz uses to predict the ability of a website to rank in search results. It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. Here is an example from the sitemaps. The way that the Schema. The Moz Blog. org site of standard protocol. " Moz Pro Your all-in-one suite of SEO essentials. However, this period could be much longer if you commit more serious violations against Google’s guidelines. In most cases, this will be a straightforward issue where you blocked crawling in your robots. Google’s Webmaster Guidelines are fundamental to achieving sustainable SEO results using techniques that are in line with Google’s expectations. De-indexed: Refers to a page or group of pages being. As for the penalty-related factors, if you are caught violating Google’s Webmaster Guidelines, you are not going to be competitive at all. Under their list of link schemes that can negatively impact a site's ranking in results pages, they list the. With SimilarWeb, you can quickly see your competitor’s traffic, optimize your site, and enact appropriate strategic decisions. For the average every day webmaster, one challenge is that there are many ways to create hidden text unintentionally, and no one wants to be penalized for something they did not intend to do. 6 clicks on an organic result. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. g. " This was well before the web profession splintered into myriad disciplines. Old URLs. Your All-In-One Suite of SEO Tools. The guidelines typically contain what an engine might consider to be spam or manipulation, might give advice on how the engine indexes content, and sometimes even explains how parts of the algorithm works. Indexing: Store and organize the content found during the crawling process. Greetings Moz Community: Recently I received an site audit from a MOZ certified SEO firm. But from the SEO perspective, there are no big changes. The Bing webmaster guidelines explain that “Bingbot has stopped crawling sites that only support RC4 cipher suites since Autumn 2015, as it has multiple vulnerabilities and [sic] deemed. Meyers. Task: Explore Site Crawl. 10 is the highest score on the scale and 1 is the lowest Moz rating. skchad13j Sep 26, 2023, 10:38 PM. For a step-by-step guide on how to add structured data to a web page, check out the structured data codelab. (A ccTLD is a country-coded top-level domain, such as example. Excellent written and verbal communication skillsYou can research the popular SEO tools on the market easily — like Moz and SEMrush — but it’s also favorable when the SEO company has its own software. Now that you know how a website appears in a browser, we’re going to focus on what a website is made of — in other words, the code (programming languages) used to construct those web pages. Mozrank score is calculated between 1 to 10 on a scale. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. This was largely seen as an effort by Google to increase webmaster adoption of HTTPS. JavaScript and technical search engine optimization (SEO) are experiencing a renaissance. The audit concluded that technically the site did not have major problems (unique content, good architecture). A 1% means it is unlikely that the site is spammy, and a 82%. org (acquired by Moz, now known as Moz local). We have a client who fired their last SEO firm for backlinking. Moz Local Raise your local SEO visibility with complete local SEO management. You might want to tell Google your relationship with outbound links on your site. The Search Engine Optimization (SEO) Starter Guide provides best practices to make it easier for search engines to crawl, index, and understand your. Because of this, there’s strong evidence that Google rewards accessibility when ranking websites. Heres the relevant bit: Google uses the content of the page to determine its language, but the URL itself provides human users with useful clues about the page’s content. Moz is, of course, a widely respected authority in the world of online marketing. The encoding utilized by default is specifically based on an early version of the general URI percent encoding guidelines, with some modifications, for example, newline normalization and changing spaces with "+" rather than "%20". skchad13j Sep 19, 2023, 3:46 AM. Last updated 2023-11-17 UTC. Moz was the first & remains the most trusted SEO company. This includes text, images (with alt attributes), and videos - in the usual crawlable and indexable formats. But when they don't work, when you've been hurt algorithmically or you've been penalized or your traffic is down and you're using PBNs, that's a good candidate to put in your disavow file. Google wants to make sure that the content that ranks in 2023 is produced by real people with real audiences in mind. Explore all 429. Core updates are designed to ensure that overall, we're delivering on our mission to present helpful and reliable results for searchers. How People Search: Understanding User Intent; 10. On March 5, Google’s Matt Cutts confirmed the “minor change,” adding. Like this:By adding the phrase “backed by the largest community of SEOs on the planet“, Moz builds credibility and authority in the SEO space and tries to gain your trust by stating that its community involves the best of the best out there. Start my free 30-day trial. The absence of backlinks in Google Console or SEO checkers can be attributed to several factors, such as no-follow attributes, indexing issues, or delays in Google's updates. Webmaster Guidelines 101 Google’s General Guidelines give straight-forward,. Compare SEO Products See which Moz SEO solution best meets your business needs. 6 Check If Your Site Is Mobile-Friendly. Ensuring your images are optimized for search helps the. You can also dig into page elements, view search results from a different engine. , We've detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines. net. As highlighted by Moz and SEMrush, search engines prioritize content that offers genuine value to users, penalizing or downranking web pages that fail to meet these standards. I am passionate about my work. " There are plenty of instances of thousand-word articles that are extremely poor quality, and other examples of content so great that even having only a hundred or so words will trigger a featured snippet… something Google. There's a lot of talk about needing ccTLDs or separate websites for your international content. List It Out: Dream Your Keyword Theme. They take stock of things. I wonder if anybody has experienced the same thing, of Google suddenly changing. Google give clear guidelines here on this and advise the use of 301s in this situation. The Google keyword research tool is the 'Keyword Planner'. Merriam-Webster claims the first known use of the word "webmaster" was in 1993, years before Google even existed. Top employers. Navigate Your Campaign Link Profile 4 min. Using automated programs to create links that point to. We migrated all of. Content marketing strategy (overlap area): Vision, goals, audience research, voice and style, ideation, external governance. To do SEO you really only need 3 things to get started: a website, your brain, and data. Each article is 1500+ words of unique and highly relevant content with solid on page SEO (images may be reused from Google images). 7 Check Your Site’s Robots. Conduct thorough keyword research. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. Compare SEO Products “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. 1. Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts. Change of Address Tool. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries. txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings. Google's major local algorithm update, dubbed "Pigeon", expanded to the United Kingdom, Canada, and Australia. Start your free 30-day trial today!Propel your search strategy with competitive intelligence, ROI-improving insights, and a complete view of your organic search performance. Google clearly favors the View-All page option when the page loads quickly and users can easily find what they are looking for. You should know the characteristic of black hat SEO clearly. With the Moz vs SpyFu results its a bigger discrepancy than a placement or two. A free Chrome extension, lots of SEOs recommend Link Redirect Trace as the "all-in-one redirect path analyzer. or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This is your exclusive digest of the information you don't have time. Poor Vanessa Fox, working late on a Friday night. The goal action you want your readers to take. Moz Local Raise your local SEO visibility with complete local SEO management. According to Google’s official documentation, this status means: “The page was crawled by Google, but not indexed. Moz Pro Introducing Brand Authority Learn more Free SEO Tools. You can find the complete guide here. On-Page SEO. Hyperlinks are either 'external' or 'internal' depending on their target URL destination. 5 Check HTTP Status Code. Removal of a partial manual action penalty. Google Webmaster Guidelines, is a credible place to learn about acceptable SEO, which. This is a core practice among marketers who specialize in CRO. Follow the steps of the Beginner's Guide to SEO as you go along: Understand your goals and the basic rules of SEO. 3 - You get a nice additional link to your website. In fact, their Webmaster Guidelines – which lay out the best practices that help Google to find, index, and rank your site – read very much like accessibility guidelines, and often correlate directly with the W3C’s Web Content Accessibility Guidelines . (Google Webmaster Tools is great for this), B) Is receiving a substantive quantity of visitor traffic, and/or. Entire site (all pages) delivered over SSL using 301 redirect. 3 no-click searches. Detect Intent: Form & Function. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM - you’re back in good graces. Webmaster Guidelines noun A set of rules and advice given to webmaster by search engines in order to aid websites in ranking better. Peter J. Most people find that it is much easier to send a take-down notice to Google rather than deal with everyone else. They improve website speed and functionality, minimize downtime and fix bugs, like broken links. Competitive salary. Watch the traffic roll in. Moz was the first & remains the most trusted SEO company. Using the same anchor text repeatedly can cause trouble according to Google’s Webmaster Guidelines. The uniqueness of a backlink can be discussed on various levels: a) Website level. Internal Links are hyperlinks that point to another webpage (or resource) on the same website/domain. In most cases it's a simple fix, but beware the risk. But the past year has been a fruitful one as Webmaster Tools has rolled out improvements faster than Facebook does new privacy statements. An external link is a link that points at an external domain. Your comprehensive Google Business Profile (GBP) will most typically appear when you search for a business by its brand name, often with a city name included in your search language (e. For example, sites with clear, descriptive headings — the same kinds of headings that make navigation and comprehension easier for people with disabilities — are also easier for search engines like Google to crawl. Moz Links API Power your SEO with our index of over 44 trillion links. Providing search engines with dynamic URLs should be favored over hiding parameters to make them. To resolve this, you should check for potential issues with the page's accessibility, content quality, or technical setup and address them. Break up large goals. As long as your page meets the minimum technical requirements, it's eligible to be indexed by Google Search: Googlebot isn't blocked. I am highly energetic and want to work for my client's safe future. We've included a nifty PDF download to guide you through the steps and help keep you and your team on track. Matthew Peters, recently showed that it is nearly impossible to rank at all without backlinks. Qualified candidates usually hold a Web Design/Computer Science degree or certificate and have experience with HTML/CSS, XML or Javascript. It includes detailed information on the topics discussed in this article, and. Link Redirect Trace. Optimize for page speed. ) to one page, or keep it separated between multiple versions. ws, . Internal links are most useful for. Webmaster. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. Compare SEO Products See which Moz SEO solution best meets your business needs. The simplest way to optimize anchor text for SEO is simply to make sure the anchor text uses descriptive keywords to accurately describe the page or idea you're linking to. The Power of Moz Data via API. MozBar shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority and number of backlinks for sites as you search. Moz Pro has tools for keyword research, link building, website auditing, and more. For example, a “Recipe” Type includes. Hours of operation. Creating a Social Media Strategy : The key to success is to have a plan. Digital accessibility supports discoverability. STAT SERP tracking and analytics for enterprise SEO experts. But the audit identified a high number of toxic links. Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and Infographic. STAT SERP tracking and analytics for enterprise SEO experts. If you have any questions about how to resolve this issue, please see our. In order to do that, use one of the following rel attribute values in the <a> tag. We migrated all of. To promote the new section, do not remove the old content from the home page completely but place the new content. To determine whether or not you have a partial action penalty, go to Webmaster Tools → Search Traffic → Manual Actions and you should see the following: Google has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages on this site. Case Studies Explore how Moz drives ROI with a proven track record of success. Top SEOs don't believe that the "title" link attribute. But when they don't work, when you've been hurt algorithmically or you've been penalized or your traffic is down and you're using PBNs, that's a good candidate to put in your disavow file. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. ”. " There are plenty of instances of thousand-word articles that are extremely poor quality, and other examples of content so great that even having only a hundred or so words will trigger a featured snippet… something Google tends to. It's often pretty difficult to make a short title for a webpage that offers a lot of varied or super-specific information. My question is: Could this affect rankings? ThanksExplore how Moz drives ROI with a proven track record of success. (Or not) Move on to the next project. Consider the recipient's preferences, interests, and the occasion for which you're creating the gift box. Another reason for Google’s emphasis on experience is the rise of auto-generated content ranking in the SERPs. STAT SERP tracking and analytics for enterprise SEO experts. Validating your code per W3C standards does not affect your SEO, but it can resolve a couple of issues, including: Malformed code. ”. The simplest and fastest is probably the URL Inspection tool. A critical challenge for any ecommerce website is being discovered in Search. From creating high-quality content to optimizing. Managing properties and users on Search Console. 8 days earlier. ”. “Every 24 hours, we track a hand-picked set of 10,000 keywords (across 20 industry categories and 5 major US cities) and analyze page one of Google organic results, comparing it to the previous day. Someone else may have thought to set up their domain in Webmaster Central. Last week we changed our name to Google Search Central and published our new central site. Last week we changed our name to Google Search Central and published our new central site. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Click on the “Check DA PA” button to analyze the authority of a page or website. Google suggests a few things to keep in mind as a webmaster. SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. Job email alerts. For this tool, CTR (clickthrough rate) is the ratio of clicks on a specific Google result to the number of total searches for that keyword. Moz gives you the same basic functionality as SEMrush. Hi, How much do you use the search queries report in webmaster tools to research current rankings/movements? It does look like a great tool but the data doesn't seem to be spot on. If you can't remove those links yourself, or get them removed, then you should. Following on the heels of Panda, the Penguin update was announced by Google as a new effort to reward high-quality websites and diminish the search engine results page (SERP) presence of websites that engaged in manipulative link schemes and keyword stuffing. After identifying the specific toxic links, the SEO firm wants to make a Google disavow request, then manually request that the links be removed, and then make final disavow request of Google. Moz Pro has tools for keyword research, link building, website auditing, and more. The shortcoming of this approach is that 1–4 are often hit or miss. 1) The Owner Sets The Review Stage. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more. If you have a manual action against your site for unnatural links to your site, or if you think you're about to get such a manual action (because of paid links or other link schemes that violate our quality guidelines), you should try to remove the links from the other site to your site. Content-specific guidelines. Search Essentials; General structured data guidelinesBy Patrick Stox Reviewed by Joshua Hardwick. 2. You can test different types of lead forms, CTA buttons, copy variants, and even page layouts. Local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results. If you can't remove those links yourself, or get them removed, then you should. Moz API Power your SEO with our index of over 44 trillion links. Pubcon, Search Engine Strategies, Distilled, and Moz’s own MozCon attract engineers and representatives from all of the major engines. Explore all the free SEO tools Moz has to offer. They are crucial in SEO as they act like votes of confidence, signifying a page’s relevance and authority. The Google Search Console is a VERY powerful free SEO tool. They don't know whether to direct the link metrics (trust, authority, anchor text, link equity, etc. 2) Yahoo. Crawling: Scour the Internet for content, looking over the code/content for each URL they find. We're going to link to it in the transcript below. Sitemaps. If you don’t follow their guidelines. If your indexing request was rejected in Google Webmaster Tools, it means that Google's bots were unable to crawl and index the specific page or content you requested. Moz Links API Power your SEO with our index of over 44 trillion links. Just because a page meets these requirements doesn't mean that a page will be indexed;. In the real world, people don't always link with. 3 - You get a nice additional link to your website. Google provides us with a number of tools. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. 2. Amazingly, you can also check the DA PA of up to 1,000 websites at once using our tool. 13K. These are: 1) Bing. If you have a manual action against your site for unnatural links to your site, or if you think you're about to get such a manual action (because of paid links or other link schemes that violate our quality guidelines), you should try to remove the links from the other site to your site. Keyword Explorer. For regular links that you expect Google to fetch and parse without any qualifications, you don't need to add a rel attribute. Moz Local Raise your local SEO visibility with complete local SEO management. Google introduced the nofollow attribute in 2005 as a way for publishers to address comment spam and shady links from user-generated content (UGC). Webmasters ensure that websites operate properly. 2. Ensure the servers hosting the site have enough capacity to handle potentially increased crawl rate.